The latest from Atlas

Saturday, 28 September 2013

Season of Shred!

Could this be yours?
Here's a picture of the Scott Voltage currently hanging in Atlas, patiently waiting for the SOS party on Oct 6th went it'll be claimed in the raffle by it's new owner. Could it be you?

We've also had some more prizes come in - thanks to Pinewood Lodge and Outside Sport for your donations to the raffle.

Pinewood have donated two free nights accomadation along with two mornings of bike hire. One morning hard tail and one morning DH hire. Nice!

Outside Sports have donated an ultimate tools biker kit for all your home small repairs. 

Big thanks to both companies from us all at Atlas for their generous donations and we'll keep you posted as the prizes roll in.

Wednesday, 25 September 2013

SOS - The Prizes so far

Prizes so far for Season of Shred include:


A Scott Voltage bike from Outdoor World

Queenstown Bike Taxi have donated two full days of van and driver hire

3 x One year mag subscriptions to Spoke magazine along with some Spoke Tees

A half day pro photoshot with Fallon

A $100 voucher for La Blond for you ladies (or men) to get a pampering

Keep checking back as we'll be announcing more prizes soon.

Monday, 23 September 2013

Season of Shred 2013

The One Day event organised by Atlas as a fundraiser for QTMBC back in March went down a storm; and now another knees-up is just around the corner...

Atlas is hosting the SOS party (Season of Shred) to celebrate the start of MTB season. It'll be another night of fun and frolics with loads of amazing raffle prizes to be won. (All the proceeds going to QTMBC.)

We'll be posting more details about the prizes so check back here on the website or keep an eye on our Facebook page. 

There's limited edition event T-shirts on sale now at Atlas for just $20. And, if you wear your T-shirt on the night you'll get one free raffle entry.

Tickets and Ts available now at Atlas and also Quest. 

Tshirts: $20 | Raffle Tickets: $5 each, 3 for $10 or 7 for $20.

Wednesday, 28 August 2013

Muttonbird Beer: Five minutes with Richard Emerson pt1

Richard Emerson
We were really proud to be the first establishment to serve Emerson's in Queenstown when we opened in 2009. So we thought it was high time we caught up with "Mr Pilsner" (to quote one of our regulars) himself. 


How was Beervana? Were you serving anything different? Did you make any good discoveries?

Beervana was great this year, nearly 10,000 punters came along. We felt good about our stand as we had nine beers on tap! This was great the for the customers and it was fun watching them make decisions about which beer to and watching the happy looks on their faces.

We also had our Festive Brew, Titi Stout. According to the festive rules one of the four major ingredients in beer (malt, hops, water and yeast) had to be omitted. Our Festive Brew had no hops! So instead there were a few Muttonbirds and watercress added for flavour. Just mentioning those ingredients raised a few eyebrows and of course people wanted to try it!

As Beervana was busy and along with the liquor rules it was difficult for us to have the chance to try other beers but the quality of the food was gorgeous!


We've heard that you were inspired to start brewing upon returning to NZ after living in Scotland and enjoying the ales there. Were there any beers in particular that inspired a brewing epiphany? If so, what were they?

That’s right, after appreciating delicious flavoursome beers in Scotland and Britain, it was hard to live with the mediocre bland fizzy draught beers in NZ. Those beers were Belhaven, Caledonian, Theakston’s and there were many other fine examples. Oh god, I want to go back and re-live those beers!


Tell us about the first beer you brewed that you were really proud of. 

As a home brewer I did some brewing with malt extract but I was never satisfied with the flavours in the finished beer until I did my first ‘all-grain’ mash in Mother’s kitchen in May 1986. The flavours were there! I was ecstatic with the results. The euphoria of creating the right flavours didn’t last long as I was banished from mother’s kitchen for creating a fine sticky mess and hogging the kitchen for the whole day. A good friend gave me space in his garage for me to continue the research and development process.


Any other memorable/funny moments from your early brewing ventures?

Oh where do I start? There’s quite a few…one of the first things I learnt while at the garage brewery, was not to drink with visiting mates while I was brewing – less mistakes and burnt fingers!

A memorable occasion was when Chris O’Leary from Hawkes Bay’s Roosters Brewery visited the 4 Grange Street Brewery bringing with him some authentic German style Weisswurst sausages to enjoy with the Emerson’s Weissbier. I realized we were not well organised and had nothing to cook the sausages in.
The Electric jug was pressed into service with the sausages and the button reset each time to keep it boiling…aha those Weisswurst were great with tall glasses of frothy Weissbier!

The electric jug was never quite the same…


We had a few more questions to put to Richard to check back next week for the 2nd part of our chat with "Mr Pilsner".