The latest from Atlas

Monday, 9 November 2015

10 More Beers On Tap

This Friday, November 13, Atlas Beer Cafe will be home to the most unique, individual and quirky beer-pouring system in Queenstown – adding 10 more beers on tap! Yes, you read it correctly, 10 MORE beers on tap.

One might ask how you could fit anything else into the tiny, busy bar of Atlas? ... Surely extra space does not just appear in thin air? There was a crazy idea of an industrial bar made with custom designed beer taps ... Pipes that scattered across the ceiling... 

Thanks to the insane imagination of Davey McKenzie and the specialised skills of Jono Profit, this dream has now become a reality. However, this was no ordinary dream to full-fill – with 40 hours on a running CNC machine centre, almost 200kg of metal, a 2230mm I-beam, steel piping, copper tubes, and very little space to work with (in Atlas) – J P Engineering company, based in Lake Hayes Estate, has managed to create the impossible. An industrialised tap system!

Come down and join the team at Atlas on Friday, November 13, to celebrate this new addition to our impressive little bar – and of course treat yourself to the new craft beers we will have in stock! See you all then!

Monday, 2 November 2015

SOS Party

Summer is nearly here, which means warm weather, sunshine, beers, biking, and – most importantly – the Season Of Shred party! Atlas is hosting its annual SOS fundraiser for the QMTBC (Queenstown Mountian Bike Club) so please continue to read so you don’t miss out!!


When: Saturday, November 21, 4-11pm
Where: The Wynyard Jump Park 
Why: Because we're GC's 


  • Atlas will have a special licensed area serving Altitude Beer on tap from 4pm.
  • The BBQ will be fired up from 4pm and food will be available all night.
  • Queenstown Bike Taxi will be running FREE shuttles from the One Mile car park between 4 and 6pm, so all you avid bikers can lap the DH track for a couple of hours.
  • A Jump Jam with heaps of talented riders will start at 4pm.
  • At 7pm the Vertigo Huckathon kicks off for best trick and whip off competition.
  • The DJ will be on the decks from 5pm.
  • Local band Rules Of Addiction will hit the stage at 8pm.


This would not be an Atlas party without a massive raffle with a TON of prizes to give away! We start the prize-giving at 6pm and continue throughout the night. 
This is what you could win:
  • A 2016 Kona Process 153 bike donated by Bikeaholic and Atlas Beer Cafe.
  • A trip for two to Crankworx Rotorua 2016. 
(Flights.  Entry into all Crankworx events. 2 x 40 mtb uplift pass and 2 x 5 luge rides with Skyline Rotorua| An activity package with Peterpans including Quad-biking, Zorbing and Rafting. | Family voucher to Hells Gate mud spa. | 20 shuttles with South Star Shuttles| Food and drink vouchers at the Novotel| Food and drink vouchers to Abracadabra CafĂ©)

This is a free event for all the community to enjoy! Raffle tickets will be sold at Atlas two weeks before the event starting Friday, November 6. To win the top 3 prizes you DO NOT have to be at the party, however you MUST answer your phone if we call you! All other prizes will be raffled off to winners in the crowd!

Raffle tickets are 1 for $5, 3 for $10, 8 for $20 or 20 for $50


The Queenstown Mountain Bike Club is host to over a 1000 members yearly. They are highly dedicated to building and maintaining local trails, hosting special events and most importantly bringing the biking community together as one. The QMTBC does so much for the community, and Atlas wants to continue to get behind and support the club as much as we can! We know our ongoing support of QMTBC definitely gives them that extra helping hand when it comes to their fundraising and growth.

We can not forget to give a big shout out and thank you to Ronnie Baker for all our design, Brandland for all our printing and Tom Tom Productions for sights and sound up Wynyard! GCs! 

Help us kick off summer and celebrate the Atlas Season of Shred Party and raise a ton of dough for the awesome Queenstown Mountain Bike Club. 
See you all November 21!


It has been an annual tradition that QMTBC has made up specialized Atlas SOS T-shirts. There is a limited supply, so get your special edition Tee asap. They will be on sale at Atlas and Bikeaholic from Friday November 6 for $30! You'll be the black sheep at the party if you are NOT wearing one!