10 More Beers On Tap

This Friday, November 13, Atlas Beer Cafe will be home to the most unique, individual and quirky beer-pouring system in Queenstown – adding 10 more beers on tap! Yes, you read it correctly, 10 MORE beers on tap.

One might ask how you could fit anything else into the tiny, busy bar of Atlas? ... Surely extra space does not just appear in thin air? There was a crazy idea of an industrial bar made with custom designed beer taps ... Pipes that scattered across the ceiling... 

Thanks to the insane imagination of Davey McKenzie and the specialised skills of Jono Profit, this dream has now become a reality. However, this was no ordinary dream to full-fill – with 40 hours on a running CNC machine centre, almost 200kg of metal, a 2230mm I-beam, steel piping, copper tubes, and very little space to work with (in Atlas) – J P Engineering company, based in Lake Hayes Estate, has managed to create the impossible. An industrialised tap system!

Come down and join the team at Atlas on Friday, November 13, to celebrate this new addition to our impressive little bar – and of course treat yourself to the new craft beers we will have in stock! See you all then!

SOS Party

Summer is nearly here, which means warm weather, sunshine, beers, biking, and – most importantly – the Season Of Shred party! Atlas is hosting its annual SOS fundraiser for the QMTBC (Queenstown Mountian Bike Club) so please continue to read so you don’t miss out!!

SAVE THE DATE

When: Saturday, November 21, 4-11pm

Where: The Wynyard Jump Park 

Why: Because we're GC's 

DETAILS

• Atlas will have a special licensed area serving Altitude Beer on tap from 4pm.
• The BBQ will be fired up from 4pm and food will be available all night.
• Queenstown Bike Taxi will be running FREE shuttles from the One Mile car park between 4 and 6pm, so all you avid bikers can lap the DH track for a couple of hours.
• A Jump Jam with heaps of talented riders will start at 4pm.
• At 7pm the Vertigo Huckathon kicks off for best trick and whip off competition.
• The DJ will be on the decks from 5pm.
• Local band Rules Of Addiction will hit the stage at 8pm.

RAFFLE

This would not be an Atlas party without a massive raffle with a TON of prizes to give away! We start the prize-giving at 6pm and continue throughout the night. 

This is what you could win:

• A 2016 Kona Process 153 bike donated by Bikeaholic and Atlas Beer Cafe.
• A trip for two to Crankworx Rotorua 2016. 

(Flights.  | Entry into all Crankworx events. | 2 x 40 mtb uplift pass and 2 x 5 luge rides with Skyline Rotorua. | An activity package with Peterpans including Quad-biking, Zorbing and Rafting. | Family voucher to Hells Gate mud spa. | 20 shuttles with South Star Shuttles. | Food and drink vouchers at the Novotel. | Food and drink vouchers to Abracadabra Café)

• 2 x full van and driver hire with Queenstown Bike Taxis $1200.
• Mountain bike season pass up Skyline $800.
• 7-night spa hire with Spa Hire Queenstown $555.
• 2 x day bike pass, 3 x day ski pass @ Cardrona $474.
• 2 x scenic heli flights with Heliline $470.
• 2 x rafting vouchers with Queenstown Rafting $438.
• $400 tattoo voucher at White Tiger + Merchandise.
• Beauty and the bike mechanic for you and 2 mates, with beverages from Outside Sports.
• Vouchers for Gibbston Valley $300.
• Fishing trip for 2 with Fishing Charters $300.
• Makita site radio from Carters $250.
• 5 x 1-year subscriptions to Spoke Magazine and merchandise.
• Chiropractor/physio/acupuncture and massage vouchers with Queenstown Health. 
• 2 x adult double passes to Farm Jam 2016.
• Product from ODI, Juice Lubes and Stan's NoTubes from Wide Open.
• 2 x hot pools at Onsen.
• Garments from Mons Royale.
• 1 x Ledge Bungy from AJ Hackett.

This is a free event for all the community to enjoy! Raffle tickets will be sold at Atlas two weeks before the event starting Friday, November 6. To win the top 3 prizes you DO NOT have to be at the party, however you MUST answer your phone if we call you! All other prizes will be raffled off to winners in the crowd!

Raffle tickets are 1 for $5, 3 for $10, 8 for $20 or 20 for $50

WHY DO WE DO THIS? 

The Queenstown Mountain Bike Club is host to over a 1000 members yearly. They are highly dedicated to building and maintaining local trails, hosting special events and most importantly bringing the biking community together as one. The QMTBC does so much for the community, and Atlas wants to continue to get behind and support the club as much as we can! We know our ongoing support of QMTBC definitely gives them that extra helping hand when it comes to their fundraising and growth.

We can not forget to give a big shout out and thank you to Ronnie Baker for all our design, Brandland for all our printing and Tom Tom Productions for sights and sound up Wynyard! GCs! 

Help us kick off summer and celebrate the Atlas Season of Shred Party and raise a ton of dough for the awesome Queenstown Mountain Bike Club. 

See you all November 21!

SOS T-SHIRTS

It has been an annual tradition that QMTBC has made up specialized Atlas SOS T-shirts. There is a limited supply, so get your special edition Tee asap. They will be on sale at Atlas and Bikeaholic from Friday November 6 for $30! You'll be the black sheep at the party if you are NOT wearing one!

The GB's Club

For the past few years, during October, Atlas has hosted a fundraising event for the Queenstown Mountain Bike Club called 'Pints for Wynyard'. Last year alone we raised a whopping $6,794.50!

This year a ton of other good bastards have jumped on board to sponsor the event. We decided to change the title so we could truly capture the new awesome supports we have this year. So welcome to THE GB's CLUB (The Good Bastards Club).

From October 16 until November 20 Atlas is going to donate heaps of $$$ from all our GB's products – beer, food, coffees, drinks etc! The more you eat and drink, the more money we raise! All you need to do it get down to Atlas and treat yourself over the five weeks and a ton of cash will be donated to the mountain bike club. The money raised is going to epic new trails, jumps and track maintenance in the Wynyard/Fernhill area!

This fundraiser is not possible without the help from all these Good Bastards:

Steamer Wharf, Altitude Brewing Studio, Octane Coffee, Ivy & Lola’s, Emerson’s Brewery, Coopers Brewery, Thatcher's Cider, Bidvest, QT Laundry, Tuatara Brewing, Zeffer Cider, Terraces, Garage Project Brewery, European Bakery, Southern Hospitality, Liquor King, Alpine Milk, Farelli's.

Don't be shy this month, come on down to Atlas and help us, and the GB's, support the Queenstown Mountain Bike Club. Happy eating and drinking!

Raise a glass to Queenstown's Altitude Brewing

Eliott Menzies from Altitude Brewing Studios
with one of his award winning beers on tap at Atlas

We only serve the best here at Atlas so it comes as no surprise that two of Queenstown’s Altitude Brewing Studios’ beers have won silver medals at the 2015 Brewers’ Guild of New Zealand Beer Awards. The Atlas team would like to congratulate Eliott Menzies of Altitude Brewing on this achievement – especially as his range has only been in retail circulation for just over two years.

The Mischievous Kea, winning silver in the Strong Pale Ale category, is made using all Kiwi ingredients – a carefully chosen blend of hops from Marlborough and malts from the Canterbury Plains. It’s a cheeky beer, with a cheeky attitude, which matches the cheeky parrot it’s named after! (5.5% abv)

The Posturing Professional, winning a silver in the Pale Ale category, is your typical Kiwi alpine ale. Eliott has used old school New Zealand hops to keep NZ’s brewing heritage and ancestry in mind. Best served after a hard day’s work! (5% abv)

“It is definitely a humbling feeling to win anything – as apparently this year’s awards were judged very harshly – and to be judged ahead of beers, that I considered international benchmarks, is a bit surreal. To win with two beers, you kind of have to smack yourself to see if it’s real. As of now, three, of the five beers in our range have medalled – so it must mean something being done is right. When you’re working 80 hours a week it’s a nice reward for sure!” – Eliott Menzies

Congratulations Altitude Brewing – you guys deserve it – and our customers love it!

The Mischievous Kea, along with two others in the Altitude Brewing range, can be found on tap at Atlas just now. The Posturing Professional will be returning to our line-up in coming weeks, along with three new Altitude beers.